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Table Of Content

Ready to see some seriously epic content that drives results?

From case studies that prove the power of my work to landing pages that convert like crazy, I’ve got the creative magic you need to crush your goals.

Plus, dive into:
Sales pages that make offers irresistible
Email sequences that nurture leads into loyal fans
Blog articles that inform and engage
Ebooks that deliver valuable content
YouTube scripts that captivate viewers
TikTok scripts that go viral

It’s a content playground waiting to be explored.


Case Studies

Gillette Body Line Launch

Gillette Body Launch

Challenge

Increase engagement, reach and interaction

Strategy

We implemented a multi-channel strategy that invited people to share photos using the Gillette Body product.

Through personal referral codes, we tracked the success of the campaign in terms of conversions and number of photos shared.

Results

5034 photos shared

1487 codes were redeemed in sales


Mastercard Máximo Neobank

Maximo Card

Challenge

Increase registrations, reach and interaction

Strategy

Through a comprehensive 360-degree plan, we encouraged parents and their kids to join the Mastercard Maximo Prepaid Card app.

Using a personal referral code, we tracked the success of the campaign in terms of conversions and number of registrations.

Results

39 million total impressions in digital advertising

25,611 registrations in the app

0,48% CTR


Localiza Rent A Car Escape The Routine

Challenge

Increase Loyalty, Market share and ROI

Strategy

Creation of a complete conversion funnel that included a low-cost guerrilla email marketing strategy: we used automatic appointment scheduling.

Also personalized the message with preferred travel destinations and a free rental day as motivation to get them to schedule their next car rental on the Localiza platform.

Results

33% email open rate

57% increase in bookings

568 new car rental


qiip Financial Wellness Platform

qiip qpp

Challenge

Crafted a new brand voice to launch this app

Strategy

I developed a series of brand workshops that were held to identify the space it would occupy and the style the brand would have.

After defining its values, the process of conquering followers began.

Results

83,370 people on Facebook

10,500 followers on Instagram


Wesura Collective Insurances

Wesura

Challenge

Produce the original concept to launch a new app

Strategy

Develop a modern and very digital language encouraging the community to use this group insurance service to protect things like their electronics, computers, cell phones, camera, and even their pets.

Results

1,578 registrations the first week

Facebook 17,388 Instagram 5881 followers


Landing Pages

Gillette Body Line Landing Page

CellPhone1
image49

Challenge

Produce the original concept to launch products

Strategy

A whole scheme was created to present the benefits of the products. In collaboration with designers and product managers, articulated objectives, aligned key messages and edited each existing text to improve clarity and tone of voice.

Results

Bounce rate 96% to 30.54%

856.736 Traits completed

77.249 captured


qiip Brand Construction

qiip Landing

Challenge

Create a new landing page for the product launch

Strategy

Use elements of gamification, incentives and coaching to teach them to save, managing and improving financial culture. Created original tone and voice for all copy managing in this new brand.

Results

Average visit time of 116.55 seconds


Interlan Landing Page Launch

Interlan Web

Challenge

Creation of style and tone of communication for the entire website

Strategy

Create for this company specialized in IT infrastructure and security solutions a new way to communicate its brand. I led the design thinking process for the creation of their new image. Then I wrote the style and tone manual for their new website.

Results

37% increase unique visitors


Maximo Neobank Landing Page

Maximo Web

Challenge

Goal: Increase registrations

Strategy

Through improvements in the registration process, targeted marketing campaigns and an optimized user experience, we have made it possible for more people to enjoy the convenience and security of this innovative virtual financial service.

Results

127% increase in conversion rate


Colibri Subscription Coffee

Colibri Coffee Landing
Colibri Coffee Suscription

Challenge

Manual of style, tone and launch design

Strategy

Application of the «4U» formula for the creation of a specific offer around a coffee that is as unique as its origin.

Results

4572 units sold by subscription


Email Sequences

Bancolombia Email Sequence

Bancolombia Email Sequence

Challenge

Create a sequence that allows people to activate and use their credit cards

Strategy

We launched a campaign structured under archetypes and usage occasions. Structured under three moments: activation, use and repurchase using the cards under the Mastercard franchise.

Results

48.9% campaign open rate in 3 months.

22.3% total number of clicks.


Maximo Email Sequence

Maximo Email Sequence

Challenge

Present the benefits of this new neobank by getting parents and children to join the prepaid service.

Strategy

A manual email marketing flow model was designed to achieve the objective of activating the customer in a time span of 10 days, with follow-up by channel (SMS, Push, Email).

Results

Emails sent: 547,696 I Opens: 95,243

Clicks: 5714 I CTR: 6%.


Davivienda Email Sequence

Davivienda Email Sequence

Challenge

Credit cards imposed in a sequence of emails with the objective of motivating through rewards of use.

Strategy

Development of concept and structure for campaign, with objectives based on individual goals for each client of the bank. This was accompanied by advertising and SMS.

Results

+267% conversion rate

Conversion rate from 4.5% to 12%.


Blog Articles

Telefonica Articles

Telefonica Articles

Theme

Portal dedicated to all kinds of topics related to the tech world.

Results

More than 35600 words in 47 articles


Gillette Articles

Gillette Articles

Theme

Development of content for the brand’s landing page focused on skin and body health.

Results

More than 24 original content articles


Content Marketing Latam Articles

Content Marketing Latam
Content Marketing Latam

Theme

Portal specializing in Marketing, SEO and advertising where I have had the opportunity to write as a guest..

Results

5 original content articles as author


Ebooks

Ebooks Examples

Ebooks

Long and Short Format

5000 words and more


Youtube Scripts

Youtube Scripts

Maximo 1
Maximo 2

Scenes/Credits

We see the maximum uncle playing in streaming LOL.
We see that in the middle of the game a floating credit appears inviting him to activate.
Txt: Download the app.
Then he gets a text accompanied by a holographic icon.
Txt: Level 1 Reached
You are now playing Valorant streaming.
Crossing a zone, level 2 is activated.
Txt: Register your data
Then you see a text accompanied by a holographic icon.
Txt: Level 2 Reached
You are finally playing streaming Fortnite.
Crossing through an area, level 3 is activated.
Txt: Use it
Then you get a text accompanied by a holographic icon.
Txt: Level 3 Reached
We see that the Maximo card is displayed on the screen while the maximum guy celebrates.
Txt on screen: Activate it now!

Dialogue

Well nephews and nieces, how about a game of lolsito?
(more spontaneous player expressions).
Here are those RPs
But what’s this?
Wow. It’s Maximo and he tells me I just reached level 1.
Let’s go for more!
Nobody messes with SAGE
Here I am waiting for you
Well, Maximo, I wasn’t expecting you!
We’re already at level 2!
Nephews and nieces, pay attention, the last level is the most important one!
If you want to receive Cashback for your purchases and reach level 3
All you have to do is use it
As easy as playing is to have your Maximo LOL Card.
Activate it now!


TikTok Scripts

TikTok Scripts

TikTokExample 1

Down Payment: 3 Tips to Avoid A Common Homeowner Mistake

Down Payment: 3 Tips to Avoid A Common Homeowner Mistake
Many people sell their home using the equity as a down payment on the next one. This is a big mistake!
Looked back at the price of all the places you’ve lived or rented…I’m sure their price keeps going up
There’s a smart way to buy your next home without saying goodbye to your current one
Tip #1: Keep your property
Surprise, you can do it! You can buy your next home with as little as a 5% down payment.
Tip #2: Raise additional funds
You can tap into your current home equity through a line of credit.
Sure, your monthly payments might go up a bit, but here’s the sweet part: You’ll now have two homes, and one of them can generate rental income!
Tip #3: Secure your future.
Think long-term and the gains that will come from acting early.
CTA: Philadelphia want to explore these options? Write me now

Why Is Philly Losing Its Residents?

Why Is Philly Losing Its Residents?
Why are so many people leaving Philadelphia? This is the most recent census, we are down 20,000 people today.
This is the second consecutive drop after a decade of growth in the city.
The reasons:
Affordability crisis: rising costs of living are hurting residents.
The telecommuting revolution: remote work is certainly a trend and opens the door for many to look for cheaper locations.
An escape to tranquility: the lure of suburban living motivates many to pursue this dream, leaving the busy city behind.
Although Philadelphia is evolving, it’s important to remember the heart and soul that make this city special.
CTA: Share your thoughts, are you leaving or staying in Philly? Why?


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