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CONTENT ARCHIVE
SEO/GEO ARTICLES
Editorial content, strategic writing, and content marketing projects. Discover through three client universes in one curated archive.
01 / 03 — Masse Content
200+ articles. 7 startups. Measurable organic growth.
Content strategy / SEO writing / GEO optimization / topic clusters / editorial systems
SEO and GEO-optimized content for Series A+ startups competing in niches where everyone is fighting for the same first page. From AI automation to crypto payments, articles written to rank on Google and show up when someone asks ChatGPT who the best option is.
200+
articles published
+11%
organic traffic WoW
61
keywords moved to page 1 in a single week
Top 3
SERP positions across multiple client niches
A · 01
Nine conversational analytics platforms, tested so you don’t have to.
A hands-on comparison of the top platforms for analyzing sales calls, support interactions, and AI voice agents, covering features, pricing, and what each one actually does well once the demo is over.
A · 02
What real users say about Base44 after the first billing cycle.
A review of Base44 based on real user feedback from G2, Trustpilot, and Reddit, covering where it delivers for solo founders and exactly where it starts to cost more than it should for teams trying to build past the MVP stage.
A · 03
When your spreadsheet stops being reliable, it is time for a database.
A practical breakdown of the spreadsheet versus database decision for growing teams, covering the key differences in structure, collaboration, and scale, and when a modern tool like Zite makes the switch painless.
A · 04
Your buyers decide as a team. Your sales approach should too.
A complete guide to team selling for high-volume call centers, covering when to use it, how to structure roles across qualifying agents, closers, and compliance specialists, and the seven mistakes that kill coordination before a deal ever closes.
02 / 03 — Mercuryo
Growing a web3 company’s blog from the ground up to record-breaking traffic.
Web3 copywriting / SEO content / GEO optimization / crypto payments / DeFi / regulation
Blog content for a fiat-to-crypto infrastructure company trusted by MetaMask, Ledger and 500+ web3 businesses. Articles written to rank on Google and show up when someone asks an AI where to start with crypto payments.
+1,090%
blog impressions in 6 months
778K
monthly impressions at peak (up from 65K)
30+
articles published since December 2025
+1
best traffic month on record, May 2026
B · 01
US crypto regulation, finally sorted out.
A breakdown of the CLARITY Act for crypto businesses operating in the US, covering the three-category classification system, what it means for DeFi developers, and what compliance steps to take before the Senate votes.
B · 02
Adding crypto to your product without hiring a blockchain team.
A practical guide to Wallet-as-a-Service for fintechs, covering the build vs buy decision, how WaaS integrates with existing stacks, and why the fiat gap is the part most teams forget to solve.
B · 03
Six Bitcoin payment processors, one honest comparison.
A side-by-side breakdown of the top Bitcoin payment processors for businesses, comparing fees, fiat settlement speed, compliance coverage, and technical requirements so finance teams can pick the right one for their volume and jurisdiction.
B · 04
What Bitcoin whales do before price moves, and why your treasury should care.
A corporate finance guide to reading on-chain whale behavior, covering accumulation signals, exchange flow patterns, and a practical checklist for timing large BTC purchases without getting caught on the wrong side of a distribution cycle.
03 / 03 — Wallester
Writing fintech into award territory, one campaign at a time.
Marketing copywriting / content strategy / email marketing / SEO / award writing
Website, blog and campaign copy for a Visa-licensed card issuing platform operating across the EEA and UK. Content that had to work for two audiences at once: businesses looking for expense management and fintechs building white-label products.
+137%
increase in online visibility
+23.8%
above industry average email open rate
Top 5
fintech position earned through award copywriting
9 months
of end-to-end content ownership
C · 01
Virtual cards for business travel, plainly explained.
A 1,500-word guide through how Wallester’s virtual and physical cards solve the real headaches of corporate travel, from expense control to global payments and security, written without a single jargon footnote.
C · 02
What nobody tells you about BIN sponsorship.
A plain-language guide to one of the most misunderstood concepts in card issuing, written for fintech builders and business owners who need to understand BINs without sitting through a compliance briefing.
C · 03
Why media buyers keep losing campaigns before they even launch.
A piece on the payment bottlenecks that kill media buying campaigns before a single ad runs, from declined cards to manual reconciliation, and how virtual cards solve each one.
C · 04
The spreadsheet that is quietly bleeding your company dry.
A data-backed case against manual expense reporting, showing the real cost per invoice, the hours lost, and what a company processing 1,500 monthly invoices could save by switching to automation.
